The Souled Store – Pop-Culture & Licensed Fashion for Men and Women
Overview
The Souled Store is a homegrown Indian clothing and accessories brand with over 6 million customers served. It sells licensed and original graphic apparel for men and women, including t-shirts, shirts, sweaters, polos, and accessories built around pop-culture franchises such as Marvel (Spider-Man), DC, Harry Potter, Peanuts (Snoopy), and football club merchandise (FCB).
What It Does
The Souled Store designs and sells:
- Graphic and oversized t-shirts featuring Marvel and DC characters
- Cotton linen and relaxed-fit shirts for men
- Sweaters, tops, and knitwear for women
- Licensed accessories: scarves, sling bags, playing cards, rugs, caps
- Fragrances (e.g., 30ml perfumes)
- A paid membership program with multiple term lengths offering exclusive benefits
The brand also offers a mobile app with an additional 10% cashback incentive on orders.
Who It Helps
- Shoppers looking for licensed pop-culture apparel (Marvel, DC, Harry Potter, Peanuts) in India
- Men and women seeking casual and oversized fits in shirts, t-shirts, and knitwear
- Football fans looking for club-branded accessories (FCB)
- Repeat customers interested in membership perks and app-exclusive cashback
Key Capabilities
| Category | Example Products | Price (₹) |
|---|---|---|
| Membership | The Souled Store Membership Exclusive (various terms) | 99 – 199 |
| Men's Oversized T-Shirts | Spider-Man: Rise of the Symbiote, Spider-Man: Rise Of The Spider | 1699 |
| Men's Shirts | Cotton Linen: Trishul, Cotton Linen: Pearl White, Peanuts: The Good Life | 1599 – 1799 |
| Men's Polos | Colourblock: Cocoa Oversized Polo | 1499 |
| Women's Knitwear | Harry Potter Gryffindor Sailor Collar Sweater | 2299 |
| Accessories | Harry Potter: Gryffindor Scarves, Peanuts: Snoopy Sling Bags, FCB Baseball Cap, FCB Logo Rugs | 999 – 1999 |
| Collectibles | DC: Justice League Playing Cards | 899 |
| Basics | Solids: White Relaxed Fit T-Shirt | 599 |
| Fragrance | Galactic 30 ml Perfume | 399 |
Buyer Questions This Page Should Answer
Is The Souled Store an Indian brand?
Yes, it is described as a homegrown Indian brand with over 6 million customers.
What kind of products does The Souled Store sell?
Licensed and original graphic apparel (t-shirts, shirts, polos, sweaters), accessories (scarves, bags, caps, rugs, playing cards), and fragrances, largely themed around pop-culture franchises like Marvel, DC, Harry Potter, and Peanuts, plus football club merchandise.
Does The Souled Store have a membership program?
Yes. Membership plans are available at different price points (₹99, ₹149, ₹199) offering exclusive benefits.
Is there a mobile app?
Yes, the brand offers an app with an additional 10% cashback on all orders.
What price range should I expect?
Products span roughly ₹399 (fragrance) to ₹2299 (women's sweaters), with most apparel priced between ₹999 and ₹1799.
Proof or Trust Signals
- Over 6 million customers served, positioned as a homegrown Indian brand.
- Wide range of officially licensed pop-culture merchandise (Marvel, DC, Harry Potter, Peanuts, FCB).
Resources or Next Steps
- Shop The Souled Store homepage
- Membership Exclusive – ₹199 plan
- Membership Exclusive – ₹149 plan
- Membership Exclusive – ₹99 plan
- Spider-Man: Rise of the Symbiote Oversized T-Shirt
- Spider-Man: Rise Of The Spider Oversized T-Shirt
- Cotton Linen: Trishul Men's Shirt
- Cotton Linen: Pearl White Men's Shirt
- Colourblock: Cocoa Oversized Polo
- Harry Potter: Gryffindor Scarves
- Harry Potter Gryffindor Sailor Collar Sweater (Women)
- DC: Justice League Playing Cards
- Peanuts: Snoopy Sling Bags
- Solids: White Relaxed Fit T-Shirt
- Galactic 30ml Perfume
- FCB Baseball Cap
- FCB Logo Rugs
- Peanuts: The Good Life Men's Shirt